Thanks for stopping by! Here on BECOMING LOLA I share stories on becoming minimalist, as well as living a pure clean life as a style-obsessed digital nomad with a no BS approach to ethical fashion + travel. Grab a glass of wine and start here: Building A Minimalist Wardrobe.


go for minimalist beauty, don't be a blinded makeup junkie

Note: This is just what I do now, or have done for years. I'll be back with a more eco, vegan, organic routine after some research and trying things out for a while.

Okay I had to check in with you because I'm going through yet another new phase. I finally care about my face. Like, you know, enough to spend money on it. Before it was all - hey, hey I have this genetically formed mirror into my soul that culturally requires utmost perfection at all times and I can get away with sunscreen cuz I'm black so isn't that good enough for now, must I line my lips too! - but now I feel its a fun part of my minimalist lifestyle journey to discover and explore vegan or organic beauty brands that help me wake up and look impeccably fresh with just five minutes of effort. I mean, isn't that all the time we have these days anyway? 23 hours are devoted to texting, so my gosh, make the beauty routine as minimal and harmless as possible.

Hedonism. Such a beastly thing to be born with. Or did I somehow acquire it by growing up in bourgeois neighborhoods and indulging in higher education? Who knows. But I must admit if there was a psychological condition called "make-up OCD", I would already be diagnosed and in rehab! I don't mind though, because I feel a bit of OCD helps in creating a workable make-up routine with a bit of, shall we say, high standards. It helps keeps me focused on simplicity and organization, and not be impulsive. So, a minimalist beauty routine makes things so much easier for me. But, this didn't come naturally. I had to learn and you can join me if you like. This is a whole new Kylie Jenner-ruled world for me and I'm just now jumping on the bandwagon.

After trying to keep up with tons of make-up products when I was a fashion rag editor, I've learned minimal is better. I stick to a great basic skincare routine now that I have found a beloved new facialist to call mine, and keep it to a few everyday make-up products. I also like to have at least 2 of everything: one for home, and one for my purse. By doing that, I never have to worry about touching up and not having what I need. It's that OCD thing I mentioned! Plus beauty is so cute in tiny packages.

Becoming a beauty Minimalist: beyond the Marketing BS

You have to develop your own sense of style and what works best for you. Magazines and television ads bombard you with the benefits of their products, and sabotage your goals to minimize and simplify. Beautiful, glowing models will attest to how their product is the only one they trust. Oh, okay...I really believe that Beyonce and Scarlett Johansson are shopping for her make-up at the closest drugstore. Don't fall for their gimmicks! I've never seen a TMZ sighting of Kim Kardashian selecting a lip gloss, while pushing a grocery cart. It's total BS.

The fact is that some cheap products are good, and some expensive products are crap, and vice versa. You can't tell by the packaging and glitz. You have to sort through the hype.

Make-Up Minimalist Tips

So, you want me to tell you my personal tips? First of all, go into your make-up cabinet or drawer, and take a good look. Seriously, how much of that do you use? How many products have even been opened? If you add up all the make-up products you don't use often (or ever), you'll see how much money, time and space you're wasting. It's time to take control that girl. Come on, get a move on. Here are my personal suggestions:


  • Choose a skincare product line that is made for your skin type. That cold cream your grandma uses may be perfect for her, but not for you! The one I prefer is Clinique Combination Oily: Type 3. I have combination skin with some dry and some oil areas. This product has worked perfectly for me for years. I'm currently looking to try new brands though, so comment your faves and I'll update you on what I find.
  • Neutrogena Facial Soap
  • Clarifying Lotion 
  • Dramatically Different Moisturizing Gel

Clinique is reasonably priced, has a 3-step skincare process, takes about 3 minutes, and is tested for allergens. With such an easy skincare routine, you can't use time as an excuse for not caring for your face. Perfect! Now just to find more natural and organic options to partner with these more effective brands.


Again, I keep things as simple as possible. I only buy the minimal amount of daily make-up I need for just about anything: day, night, and travel. I used 2 brands of make-up: Neutrogena and Bare Minerals (old school, I know). I have fair skin that tends to be sensitive. I try to choose make-up that is hypoallergenic or organic. I keep it to 7 products.

  • Urban Decay Weightless Ultra-Definition Make-up for coverage
  • Urban Decay Ultra Definition Pressed Finishing Powder for finishing
  • Neutrogena Blush Healthy Skin Blend gives a touch of natural color
  • Neutrogena Nourishing Eye Liner in 'Brushed Pewter' gives a smoky look
  • Any Maybelline mascara in 'Black'
  • Neutrogena Revitalizing Lip Balm SPF 20 (yay, sun protection!) in 'Petal Glow'

I started using Neutrogena when I found that I go through certain make-up products faster than others. I didn't want to have to run to the mall, or try random products on a whim at the store. I find Neutrogena to be a high quality, easily available, make-up line.

It's true, I used to be a skincare junkie as you all might know, and now its leaking over to makeup. It made me and my OCD a bit worse, but I did get a certain high from the newest products. Kicking the impulsive make-up habit is the best step I took. You can do this; best wishes on finding the perfect routine for you! I'll be back.


  1. Hey Leti, still looking gorgeous as ever! I highly recommend Acure Organics. I started using their very affordably priced stuff a few years ago and I haven't looked back! I used to be a crazy skincare and makeup hoarder of the highest degree, too. They just started carrying some of the line at Target this year. I usually get mine from or, though. It's really affordable and feels almost as nice as Aveda. The packaging design is minimalist and classy, too. Plus I'm an oily-combo-dry patches girl like you.

    1. Ahh oily-dry girls unite! Thanks so much Sarah! Just seeing this comment so will definitely have to give them a peek!


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