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Thanks for stopping by! Here on BECOMING LOLA I share stories on becoming minimalist, as well as living a pure clean life as a style-obsessed digital nomad with a no BS approach to ethical fashion + travel. Grab a glass of wine and start here: Building A Minimalist Wardrobe.

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May 29, 2016

WHY I GAVE UP EVERYTHING TO LAUNCH AN APP TO FIND FRIENDS


This new weekly blog series is about becoming the future version of myself through developing this business, from the start to present time. It will focus on what I have learned, what and who inspires me, my goals, and visions. As grand and idealistic as it may be. Don’t be shy. I would love to hear about what you’re doing, what inspires you and what you’ve learned in your own journey, so comment below anytime!

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Ummm, I went to school for fashion and journalism. What the hell!

This is always the first defensive statement that my alter ego dishes up whilst fighting with myself whenever I dare jump down yet another rabbit hole of serial entrepreneur madness.

There was the time I had an international newsstand magazine that sold like hot cakes. See, now that makes sense. Professor J over at CUNY in the English + Lit department would be quite proud. Then I did that thing where I was at the beck and call of every privileged upper east side hedonist who decided to experiment with eco-friendly living, which as absurd and niche as it sounds, was what landed my chocolate ass on the prestigious front page of New York Times’ business section. Now that’s some prime NYC real estate. But of course that wasn’t enough because, well ya know, myself - like every other New Yorker - was majorly obsessed with....wait for it...this is before botox....wait for it....before barre, and green juice, and collegiate hookups....obsessed with food. Duh! So I decided to be the grand madame of luxury food tours which turned into a luxury food gift company, which turned into a whole foods organic meal planning company. Which, bet you didn’t see this coming, turned into a eco-living women’s magazine. Full circle. My madness has its strategy, trust me. And because the world of print publishing is just oh so backstabbing (I see you B) that was put on the shelf so I could finally use my hard earned imaginary design degree and launch my eponymous design label which was genuinely a decade in the making. I vomited the story of that excitement back over here in this post.

So why the hell did a writer cum designer cum writer think it was smart to...oh I don’t know, become the next Mark Zuckerberg. (But like a really well dressed version, amiright!)
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