Thanks for stopping by! Here on BECOMING LOLA I share stories on becoming minimalist, as well as living a pure clean life as a style-obsessed digital nomad with a no BS approach to ethical fashion + travel. Grab a glass of wine and start here: Building A Minimalist Wardrobe.


Nov 11, 2017

a different kind of minimalist lifestyle blog

"excess" fashion editorial styled and directed by me

Why don't you just say outright that your boyfriend spends 4 hours every day snapping your Vogue castaway photos? Ohhh I forgot. It's on the weekends. Riiiight.

You spend every weekend snapping photos of you twirling and strolling and smiling and laughing, and then post them Monday through Friday to make us all believe you lead an utterly fabulous life. That you're an intelligent specimen unlike any other, with the innate sense to style a colorful yet subdued, sexy yet demure; perfectly balanced fashion-forward outfit each and every day before work, (what do you do for work again?) without fail no matter the flu germs hovering about, bloated fat ass days, gloomy weather changes striking last minute, menstrual cycles making life seem shitty, coffee drips that fall on your bosom right as you're stepping out the door.

Oh nooo, you are it.

THE it girl.

You conquer it all. Brands send you clothes and you turn them into effortless works of art. With so much free shit, it makes your monthly clothing budget sing. Now you can prance around in TJ Maxx and score dozens of designer licensed made-in-China crap by the boatload and recommend that your readers buy it full price after you've tracked down "similar" items on the highest commission payout sites. But bless your heart, you're a minimalist now. So you do everything exactly the same.

But now you just wear black and white.

Bravo. I eat every word. I comment "fabulous" on every post! I buy your book. When you say jump, I ask if I should put on my Jimmy Choos or red bottoms first. You tell me to buy 30 pieces every single season and I oblige. You are smarter than me. You're prettier. You seem to have figured out the talent that is blogging because your bank account says so.

But I feel sick.

Like physically ill. The way I did after Roger told me in elementary school he couldn't go out with me anymore because I was "too brown". So I think it has come high time to break up with you. There are 1900 others just like you. I applaud you for seeing the minimalist fashion trend and jumping right in -- affiliate links blazing. I can appreciate a savvy and clever business woman. You go ahead have fun with the endless styling, and I'll continue posting my rants and raves. I seem to only post an outfit when I feel it's worthy of gawking at. And my product recommendations are few and far between. I take my time. I cultivate. I think. I research. But bless your heart doll, because you have a neverending perpetual closet full of clothes that will get pinned and instagrammed and eventually, some time down the road, will win a Nobel Peace Prize. Because you're a humanitarian. You know what other mindless women want, and just like American Apparel or Anthropologie, you'll be dammed if you don't give it to them. #savior


Sooo, just stopping by to say welcome to the updated blog! Hope you like the new look. Do you? Please say you do. I think it's rather warm and inviting and clean. A great canvas for the fed up version of myself. A place where I will paint the town red with things I actually care passionately about, like anti-autonomy, relationships with other humans outside of screens, expanding horizons with global travel at any budget, or mental health via healthy guts. I have a lot of new beliefs and I want to share, to no one in particular. Now that voting has ended, and there's no hope in our government working the next two years, I realized it's time to use our freedom of voice and choice to make things happen. We can't live vicariously through others forever, and we can't keep putting the dream life on hold either. Start now. Don't be ignorant or blind. You're better than that. And by the way....

Tell me in the comments, what would be your ideal minimalist lifestyle blog?

Jun 14, 2017

rock power nail colors like a boss

Hey blogosphere! I'm back again. See previous posts and past years for all universal excuses from departing this blog. I've been through them all. Wink.

What does the color of your nails reveal? That's what has been on my mind lately, among a heap of other things. Can you blame a girl from deflecting from the current political climate! #amiright

Accessories come in all shape and forms, nail polish is no exception. A badass boss color can reveal quite a lot, maybe even a hidden personality trait. Life, and business, should never be taken that seriously. Expressing your individuality is a part of your personal brand. And yes, everyone and anyone can have a personal brand, not just Sophia Amoruso. Nail coloring has become a large fashion statement for women, with colors that are totally outside the traditional light red, clear, and other muted palettes. These days nail colors are bold, vibrant, artistic and everything in between. I should know, I recently tried metallic on my deep chocolate skin and went crazy from the novelty of it. I opted for matte silver, and though I will NEVER do it again, it was worth the experimentation. So for adventure-seeking demure girls like me, here are my editor picks for a daily palette that won't scare anyone away.

Basic Bitch Red Polish

You are sultry, seductive, and a glamour statement. Bold red is a nostalgia upgrade on the nails because traditional red was considered a vampish color and it was suppose to be muted. Today, red shows confidence, strength, and a controlled flirtiness. A woman wearing red does not shy away from the spotlight, plus she is showing off her much earned diva charm. A Femmeboss woman is daring, outgoing, and passionate in all that she does.

I love: Sheswai in deep red

Daring Blue Polish

Who wears “blue” on their nails in various shades? A woman who is both tranquil in her own mind, yet electric in her actions. Blue polish is indeed a great attention getter, showing personality traits of uniqueness, fun, and experimental. A woman wearing blue nails, thinks outside the box! Blue nail polish represents your personality that is youthful, fun, and you are willing to try new adventures.

I love: RGB Cosmetics in Sea

Springtime Orange Polish

Orange is known to be a “cooling” color, as in the tangerine hue. Orange is an encompassing color, meaning that the woman enjoys being around people – she's a social butterfly. It is a tropical color that stands for creativity, love, and excitement. The bold woman wearing orange nail polish can make friends quickly, and without a doubt is the life of a party.

I Love: Julep’s great for any skin tone shades

Grungey Black

Black as a nail polish - yes, it is powerful! Would you mess with a woman wearing black? Black nail polish for a daring enough style maven stands for a rebelling woman who is also a trendsetter. Black is dark, yes, but the female personality wearing this color is neither goth nor depressed, she goes against the norm and can be uniquely creative.

I love: Holiday worthy blacks by Priti NYC like this one

Gemstone Purple

Purple has always symbolized royalty and a color that is spiritual in its very nature. She is a natural beauty. Gem-colored nail wearers are embracing their higher power skills and mental enlightenment when they wear various shades of purple. Softer nail shades, like lavender or lilac, reflects a personality that is feminine, graceful, artistic, individualistic, and very creative.

I love: Mineral Fusion
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Aug 25, 2016

the minimalist guide to free DIY gift ideas for all your friends

Giving gifts is a truly wonderful way to celebrate the gratitude you have for special ladies in your life, and with a little creative thinking, I've come up with great ways to create special experiential gifts that may be a neat way to express how we really feel. There are many ways to be loving and caring with just a little thought and originality. For those amazing friends and family members, here are a few ways to have a lasting memory that will last for years. Without further ado, heere are twenty-five ideas that may build a bridge, grow a relationship or even change a life... that you can give for no other reason than it's Thursday.

25 Minimalist Female Friendship Gift Ideas

1. Make dinner for a friend so they can relax and enjoy their evening.
2. Plant seeds of your friend's favorite flowers and decorate the planter with the type of flower it is.
3. Offer your babysitting services.
4. Offer you medical advocate services. Many of our friends and family members have medical procedures during the year that can be frightening, so offer your time to make sure that they get the care that they need for the appointment.
5. Offer your maid services for those friends who may be tight on time and really need some help in their home.
6. Offer your help with a specific outside chore, like planting a garden, or putting together a swing set for kids.
7. Offer your baking or cooking skills.
8. Create a coupon for "3 emergency calls" for a friend going through a tough time who may have rougher times at night.
9. Offer to go to an event that your friend has an interest in, even if you don't.
10. Create a coupon for "Spa Day at Your House." Offer a foot massage, or a manicure.
11. Share time doing a special project or hobby.
12. Teach someone a new skill. For example, if a friend is not computer savvy and needs help with Excel and you are an expert at it, then you can offer that as a gift.
13. Make a special CD with heart felt songs that your friend can remember and relate to good times and hard times together.
14. Offer your time to help your friend paint or wall paper a room.
15. Create a coupon for your cat-loving friend for "3 Kitty litter changes---meow!"
16. For your church going friend..."3 Sunday Morning Church Times Together."
17. Offer to do the grocery shopping for a friend.
18. Offer to help your friend quit smoking through daily support for 30 days.
19. Teach a friend to swim.
20. Make snow angels.
21. Be a work out buddy for a friend who needs a hand with losing weight and eating better.
22. Offer to do a friend's ironing for a week.
23. Offer to help a friend move or arrange a room in need of love.
24. Offer to teach your younger family member how to drive.
25. Create a coupon for "10 Hugs for No Reason Other Than I Love You."

No matter what you decide to write on your coupons, keep the gift to something that is needed and would be appreciated. There are so many ways that we can be there for each other, and they don't have to cost a lot of money. Let your loved ones know how much you love them with the gift of shared time.

Tell me in the comments, what are some ways you like to "treat" your friends?
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Jun 1, 2016

girl crush of the day: joanna wilson phillips of menucation

Working girl or #Femmeboss: Femmeboss!

Name of your company:

Menucation Kitchen

Your position within the company: 

Founder and Culinary Nutrition Expert

Tell us a bit about yourself: 

I am a survivor of change. At my heaviest I weighed more than 400lbs, but in 2012 my husband and I decided to make health a priority - we switched to a whole foods diet, incorporated significant exercise into our daily routine, and adopted a rescue dog named Lola. I have personally lost more than 200lbs, my husband over 100lbs, and together we changed our lives for the better. I am excited to share my knowledge with the world and to create a healthier, happier reality for those who seek delicious food and healthy nutrition.
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May 29, 2016


This new weekly blog series is about becoming the future version of myself through developing this business, from the start to present time. It will focus on what I have learned, what and who inspires me, my goals, and visions. As grand and idealistic as it may be. Don’t be shy. I would love to hear about what you’re doing, what inspires you and what you’ve learned in your own journey, so comment below anytime!


Ummm, I went to school for fashion and journalism. What the hell!

This is always the first defensive statement that my alter ego dishes up whilst fighting with myself whenever I dare jump down yet another rabbit hole of serial entrepreneur madness.

There was the time I had an international newsstand magazine that sold like hot cakes. See, now that makes sense. Professor J over at CUNY in the English + Lit department would be quite proud. Then I did that thing where I was at the beck and call of every privileged upper east side hedonist who decided to experiment with eco-friendly living, which as absurd and niche as it sounds, was what landed my chocolate ass on the prestigious front page of New York Times’ business section. Now that’s some prime NYC real estate. But of course that wasn’t enough because, well ya know, myself - like every other New Yorker - was majorly obsessed with....wait for it...this is before botox....wait for it....before barre, and green juice, and collegiate hookups....obsessed with food. Duh! So I decided to be the grand madame of luxury food tours which turned into a luxury food gift company, which turned into a whole foods organic meal planning company. Which, bet you didn’t see this coming, turned into a eco-living women’s magazine. Full circle. My madness has its strategy, trust me. And because the world of print publishing is just oh so backstabbing (I see you B) that was put on the shelf so I could finally use my hard earned imaginary design degree and launch my eponymous design label which was genuinely a decade in the making. I vomited the story of that excitement back over here in this post.

So why the hell did a writer cum designer cum writer think it was smart to...oh I don’t know, become the next Mark Zuckerberg. (But like a really well dressed version, amiright!)

Apr 1, 2016

the minimalist working girl wardrobe explored and beaten to death

You know, the world is ripe with crap that can be misinterpreted including what is a minimalist wardrobe. Exhibit A: having a Napoleon complex doesn't mean you're short... because dude was actually above average height for the time period. It's called context people! Exhibit B: Monsanto can air as many bullshit commercials as they want, but their company is built on chemicals and mental slavery, so no, they do not really care about the health of your next meal. Exhibit C: Taylor Swift's latest album is not about your ex boyfriend, so don't take it so personally. I mean honestly.

But this minimalist wardrobe business, man, that's the most controversial of them all. Is it aesthetic, is it consumerism, is it mindfulness, is it social awareness? Could be a bird or a plane; who knows! Some fashion bloggers, who are otherwise completely rational, think a minimalist wardrobe is buying 30 new pieces every season. (UPDATE: Oh what do you know, said irrational fashion blogger has now closed down her blog, go figure...) In lamen terms, that's ten pieces in three categories, or three pieces for the freak who thinks they need ten categories of clothing every season. Real minimal ya'll.

Why so harsh Lola? Well just think about how much of a hedonist I am while shopping, as many of you are. Striving for perfection- the perfect white tee, jeans that fit like a glove, a cozy winter sweater. To buy that many pieces, 30 or above (because the free crap sent to bloggers needs to be included too!) is eluding to a certain air of mindlessness while shopping. It takes me days, if not weeks, to track down a covetable piece at a price point I am willing to suffer through at any given moment. So if I bought ten pairs of pants and jeans in one gosh darn season, something is wrong there. Don't you think? Isn't it beside the whole point to buy enough so you have a new item every single day for an entire month?

Then there is the flip side. The intellectual folk who are like, so mega. They dress in black death and goth purity. They sip blood for breakfast and salute an altar honoring Martin Margiela, Prada, Celine and Madewell. Don't take offense. I was there too. In a scurry to indulge in minimal style, I completely sterilized my entire sense of being by becoming a plain Jane in all neutrals. Shit happens, and it happened to me. Then I did this post, and remembered, holy crap, I'm actually Kim Kardashian deep down. Why the hell would Jessica Rabbit wear only black and white to appease the undefined trend of the masses? I am unabashedly feminine at heart, mixed with a bit of unshakable high glam-New Yorker all black/all day DNA, sprinkled with whatever is as easy to wear as a mumu.

Feb 4, 2016

networking tips: master the art of meeting new people like a boss

I don't claim to be the Warren Buffet of networking expertise, but trust when I tell you, relationship marketing has literally catapulted me to where I am now. And I'm talking the real deal shiz, not sleazy slimy needy networking. More like, genuinely being interested in people who are not yourself. What a thought! And while this isn't an exhaustive list of tips, practice with this little refresher and I'll be back with the ultimate guide to winning over every single person you meet, even if you're too anxious to even leave your house!

We live in a world that makes opportunities harder for women. Whilst the presumption is often that girl bosses, (AKA female entrepreneurs) need only wiggle their hips and bat their eyelashes to secure a deal, this is simply not the case; nor would the vast majority of women want it to be. Can I get a feminist amen! However, what this presumption does is make it seem like businesswomen are getting an easier ride, all the while also preventing them from using their genuine skills to impress on the corporate playground. In other words, it can be a ‘lose-lose’ situation for girls who lack the confidence to stand out from the crowd and crush the stereotypes with wit, charm, and smarts. And I know you have all of dat!

The reality is that the business world can be tough for women. Yet, when we do succeed, we often do so in such inimitable style and magnificence that it is difficult to imagine any other outcome. From Anna Wintour to Oprah Winfrey, Karen Brady, Victoria Beckham, Marissa Mayer, Sheryl Sandberg, and more – we continue to prove that, with the right networking know how, we can beat the boys club ten times over at their own game.

These networking tips and tricks will help you learn how to dazzle at any professional mixer event, no matter what the size or who might be listening. Hey, these even work for fashion week! If there are people, you'll be networking. Period.
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Feb 2, 2016

I used to write poetry...

You know, I use to write award-winning poetry. But now I live in a basement. Goals are funny, aren’t they?

Elders think I'm a baby, but it feels like lifetimes ago when I naively set foot upon the yellow brick road after college, positive that I would become the next best publishing legend the business world had ever seen. A media empire to rival Oprah and Martha Stewart. And guess what happened? I lost who I was more times than I can count. I compared myself; I discovered envy, greed, racism, competitiveness. All I wanted to be was a writer and designer, but what I got in return was a bit of emptiness. If only I had support. A sisterhood. A network. Community. This is why I launched Solo Girl Squad. For me. For you. For everyone. And I'm glad you chose to be here. It might have been a fleeting moment while you were busy with other things, but you reached for me and I caught you. So let's ride this together.

But I still wonder.

Did my addictive infatuation with paper come first, or did the poet? Journals, notebooks, wire-bound; perfectly encased in grainy leather hides or velvety card stock. Did I know what would come when the diary transitioned from shopping bag to the desk - a neighbor of pens and a wastebasket - this new tactile object altogether calling my name yet silent and still. Inanimate.

Or did I know my power? A true calling from birth. The involuntary manifestation of words into art. Are writers even humble? Did I reach for the leather-bound journal with all intention of birthing a pièce de résistance more so than being surprised by my own hand? I simply just never know. All I know is, long ago, in a naively happier life full of wonder, and that magic we call possibility, (or optimism for the romantics) I used to write poetry. Anytime it rained; when my heart was broken; when I wanted my pen and ink to sing the notes I could not hit, I would write poems. For healing, for dreaming, for prayer, for love, for art. I thought poetry would make me a woman. Make me into something great.

What happened?

© Beconing Lola • design Maira G.